Feature Driven UI testing

Imagine you have software product you are selling to multiple organizations with some level of customization: most common features are available for all your customers, but also there is a set of common features enabled for one customers and hidden for others. Being modern software company you are actively using Selenium Webdriver for UI testing automation. How to run only those UI tests for checking enabled functionality of the set-up? In this short hands-on presentation I’ll demonstrate our minimalistic approach we are using in Internet-banking development.